Saturday, 21 April 2012

24.3 Master Planned Beach Resort Destination Checklist – Part 3 – Access / Proximity

This subject check list covers the second of the 5 main subjects from the Master Check List - Components of the Ideal Master Planned Beach Resort Destination.   These subject check lists are by no means comprehensive, but more like a shopping list with brief explanations as reminders.  This check list series actually goes hand in hand with an earlier series I posted on Integrated Master Planning for Destination Development.  This check list would actually be similar to some of the outlines for the phases of Environmental / Site Analysis  and Market Analysis   in the Integrated Master Planning methodology.    

Koh Samui Airport

Access to a local town is so valuable in providing supporting goods and services.

Accessibility is crucial to the success of any Beach Resort Destination.  Accessibility not only goes for getting tourist to the destination, but also means getting goods and services to the destination.  If your toilet needs to be repaired and it takes a day before you can get the parts or if it take 2 days fill a shortage of eggs for your restaurant, you can imagine the cost of doing business will not be cheap!  If all manpower needs to be imported and further more once they arrive they have a miserable life because there is nothing to do and they cannot get anywhere, the turnover rate is going to be high and hence training cost will go up with that.  On top of this the premium for employees pay will definitely eat into any potential profits. These are some of the hidden cost of accessibility and proximity beyond the ease of getting visitors to your destination.
Accessibility can always be created, but at a cost.  If the project itself has to absorb all the cost to make it highly accessible, then financial viability may be questionable.  Moving in a population to support a destination is also possible, but it too is costly and takes time for the population to develop roots and be willing to stay for good.  
A.      ACCESS / PROXIMITY
No.
Aspects
Features
Implications
1.
Local
Villages

Located within 30 minutes to the destination can become a source for employees and also a source for tours if there are any unique features, customs, lifestyle, etc.
Towns

Ideally somehow a continuation of the Beach Resort Destination.  Place where support supplies, services, etc. can be found.  Also place to experience real local lifestyle.
Seaport

Maybe international port or local port to connect to neighboring areas that are not easily accessible by car.  This can be as support or as tourist attractions.
Industry / Economy

Local industries / economies add additional dimensions to the sustainability.  The destination becomes an attractive living location for other industries.
2.
Regional
Major City

Located within 1.5 hrs. to a major city can provide day trips, repeat customers, good week end traffic, MICE markets and good twinning for business and pleasure.
Regional Cities

Located less than 3 hrs. good for long weekends and ideal for budget airlines.
Border Towns

Good source for international travelers especially with alternative holiday seasons.
Domestic Regional Airport

Good for the regional travels both domestic and international within 3 hrs. for weekends and beyond.  If destination is developed and completed within 5 hrs. possible for short holidays.
3.
International
International Airport

Located within an hour form the resort, ideally less than 30 minutes, but in a location where noise is not a negative factor.  Should be able to handle 3 to 5 million arrivals annually.
Long Haul Cities Access

Direct access to major source markets for long haul tourists when product is suitable for 10 day stay or longer.
Visa Policy

Visa free is the best, at least visa on arrival for major source markets.  For short stays visa cost should be nominal.  Long stay visa is a plus for retirees.
Copyright: Jiwa Studio Pte. Ltd. 2012

Link to other parts of the series:
Master Planned Beach Resort Destination Checklist

Part 1 – Overview
Part 2 – Natural Environment
Part 3 – Access / Proximity
Part 4 – Development Products
Part 5 – Supporting Infrastructure and Services
Part 6 – Destination Management
Jiwa Studio, Singapore
April 2012

3 comments:

  1. This is an excellent series of posts on an important case of development.


    Nigel Cartlidge
    (from Linkedin Urban Design Network discussion)

    ReplyDelete
  2. I am from Puerto Rico in the Caribbean and have seen many Resort Developments. We Urban Planner sometime forget to talk about the access of the community to the beach itself. My experience that security guards from resort tend to put restrictions in all sort of community activities and even banning the local community from the beach itself.

    Alexis Soto-Colorado
    (from Linkedin IAP Group)

    ReplyDelete
    Replies
    1. Alexis
      Your point is a valid point. This really has to be a government policy in the master planning such that beach front is accesible to all! I personally believe it is essential. Some of the most active beaches in the world only exist because of full public accessibility. Some governments zone beaches as similar to National Parks where there is a right of access to anyone and access cannot be blocked. Good point. Unfortunately my topic of accessibility was to the destination not to the beach itself.

      Delete

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