First before getting into the Review and Revise lets remind ourselves
what Integrated Master Planning is all about.
Integrated Master Planning - the
process of Orchestrating the
vast range of technical and professional disciplines in order to execute a
development. This includes marketing,
environmental analysis, programing, physical planning, economic planning,
social planning, execution and
operations planning.
In discussing each part of the Integrated Master Planning for Destination Development process, I
will use the same methodology which is answering the following questions.
1. What
is the objective of this phase of the process?
The Master Plan of any large develop is always evolving over
the life of the development. There
is an old saying that a Master Plan is obsolete the day it is
completed. This is to remind us
that market conditions are ever changing and particularly in today’s
world.
The key point here is knowing the right time to start the
revision process and how to learn from past decisions both good and bad and
hence result in a further improved product.
2. What expertise is involved in this phase of
the process?
Generally this should start with the business operations team
and the consultants / advisors involved in the Product Development phase
and slowly grow the expertise as the process starts from the beginning again.
3. What are some of the common mistakes?
The most common mistake I have seen it this is starting the
process too late. Lots of times, I
see the process only started when there is some board of directors enquiry such
as, “when is the next phase or
development going to start”? Then it
is process of putting out fires and not looking at short term plans to realize long
term visions.
Another mistake of the other extreme is stretching the process out too long. Granted sufficient time to properly think
over is good, but if extended beyond a reasonable period then distractions will
diverge thoughts of decision makers and the whole process can become a potpourri
of new but maybe unrelated ideas every time there is a meeting.
4. Any other issues that relate to this phase?
In the process it is good to have a mix of those involved in the
previous process, but also good to get some fresh views from both consultants
and internal team members that were not part of the original process.
Conclusion
This is the conclusion of this 10 part series on Integrated Master Planning for Destination
Development. I hope it has been
helpful in concisely outlining the whole process. It is not meant to be comprehensive as we
must keep in mind decision making is a key success factor of the process and
those decisions are dependent on a diverse range of factors and judgment made
by your professional team in particular your Development Orchestrator.
Methodology and process are one side of the
requirement but this needs to go hand in hand with the expertise to guide the
process which includes the professional processing of information and making
sound decisions.
We hope now you have a better understanding why we use the term Orchestrator? Yes, as an orchestra conductor must have
knowledge of a vast range of instruments, must know about the art of music,
must know how to manage all the professionals / artists and ultimately must make
the unison of the whole much more important than any individual part.
Please visit our web site if you need an Orchestrator
for your development.
Go to previous parts of the series and look for future parts.
Part 1 – Need for a Methodology?
Part 2 – Environmental / SiteAnalysis
Part 3 – Market AnalysisPart 4 – Product Development
Part 5 - Physical Planning / Design
Part 6 - Cost Plan
Part 7 - Business Master Plan
Part 8 - Site Execution
Part 9 – Operations Management
Part 10 - Review and Revise
Jiwa Studio
Singapore, December 2011
http://jiwastudioweb.blogspot.com/
• I thank you for bring me up to speed with some of the things that was taugh in the classroom, i hope it will be very useful to me.
ReplyDeleteChief Osei Kwadwo Hwedie
(Linkedin Urban Planning Group discussion)
The presented Methodology is the same as in the classroom, but, to our handicap a lot of planning companies do not use it in the process, especially the first phase of analyses.
ReplyDeleteThank you for reminding us how we should do our planning.
Happy holidays.
Thanks for a very back to basics articles, I would like to interact with you with view to agree on which consultants and their fields should be members of what you refer to as the orchestra,
ReplyDeleteI can name 22 such sub-consultants , please respond with specific reccomended fields of consultancy do you consider as the perfect team
EMILE JOUZY FIH
KITCHENS - FOOD & BEVERAGE - LAUNDRY CONSULTANT
Milorad, it's true the planning process is not used. I think the issue lies not so much with the planners as with the level above - ie the people that initiate the planning process. The process should start even before the planning begins. See here:
ReplyDeletehttp://thedevelopmentadvisor.com/pre-concept-stage/
Happy New Year
Hi Emile,
ReplyDeleteI would be interested to hear from you about procurement strategies for new hotel or resort projects.
Would you be interested in contributing a guest post to the thedevelopmentadvisor.com in your area of expertise?
Happy New Year
Emile
ReplyDeleteWhen you talk about the fields of consultancy are you talking about for Hotel Project or for Destination Development? I consider the same methodology applicable, but of course the consultants and execution at each part is different.
Interesting summary. I can't access the whole series, but this summary is good. It does reflect a methodology widely used for resort developments internationally where we have worked(USA, Caribbean, Latin America, Middle East, etc). Our company usually participates as part of the core team due to our combined coastal engineering (critical for coastal projects), environmental engineering, infrasctructure engineering, and comprehensive marina consulting services.
ReplyDeleteIn fact, we follow the full process for the marina element of the master plan inhouse(marina market, site analysis, physical planning, cost analysis and financial pro forma), in close collaboration with the lead planner and resort market and business consultant. Due to our inhouse capabilities, we conduct early engineering and environmental assessments in the initial stages, and then perform necessary full studies for final master plan or design, as appropriate.
We are interested in collaborating more with development teams in SouthEast Asia.
Esteban
ebiondi@appliedtm.com